Google is innovating again, this time by testing the display of review snippets directly within photo carousels on Google Business Profiles. This change could significantly affect how potential customers perceive businesses at first glance.
What’s Changing?
Users browsing photos in a Google Business Profile may now see short review excerpts overlaid on the images. This integration aims to provide immediate customer feedback alongside visual content.
Why It’s Important
This update could influence initial impressions of your business. High-quality photos combined with positive reviews create a strong first impression, while negative reviews displayed prominently might deter potential customers before they fully explore your profile.
Preparing Your Business
Although this feature is still in testing, it’s wise to start preparing:
- Photo Curation: Ensure your photo carousel showcases your business optimally. High-quality, relevant images are now more crucial than ever.
- Review Encouragement: With reviews potentially becoming more visible, focus on providing excellent service and encouraging satisfied customers to leave feedback.
- Review Responses: Engage professionally with both positive and negative reviews. Your responses may gain visibility, demonstrating your commitment to customer satisfaction.
- Profile Monitoring: Regularly check your Google Business Profile to stay informed about how your business is presented.
Potential SEO Effects
While it’s early to determine definitively, this change might impact local SEO. If review snippets in photo carousels influence click-through rates or user engagement, it could become a factor in local search rankings. Businesses with positive reviews prominently displayed might see improved local search visibility.
Moving Forward
As this feature is still in testing, it’s not universally available yet. However, it underscores the importance of holistic online presence management. Your Google Business Profile often serves as the first point of contact between your business and potential customers, making it crucial to optimize every aspect.
At Sojourn Digital, we specialize in helping businesses navigate the digital landscape effectively. From optimizing your Google Business Profile to implementing comprehensive SEO strategies, we’re here to ensure your business stands out online.
Stay prepared for Google’s upcoming changes. Contact us today to learn how we can help optimize your online presence and attract more customers to your business.
