Google is always trying to make search better for users. They’re now testing a new feature called the “Mentioned Products” carousel. This addition to search results aims to help users find products faster.
What’s This New Carousel All About?
The “Mentioned Products” carousel is a new part of search results. It shows up under certain search snippets. You’ll see a row of product images related to items talked about on the webpage. Right now, it’s mostly showing up in the “Discussions and forums” part of Google Search, especially for results from sites like Reddit.
How Does It Work?
When someone searches for something, Google looks at the top-ranking pages. If a page talks about specific products, Google might show a carousel of these products under the search snippet. This lets users see and explore products without clicking on the webpage.
What This Means for Your Website
This new feature could change how people use search results:
- Better User Experience: People can find products faster without lots of clicking.
- More Clicks: Product images might catch people’s eyes, leading to more clicks on both the search result and the products.
- New Ways to Optimize: Websites might need to adjust how they write about products so Google can easily find and show them.
- Changes in Traffic: Some people might go straight to product pages instead of the original content, which could change how traffic flows to your site.
Getting Ready for This New Feature
Even though it’s still being tested, you can start preparing your website:
- Use Good Data: Add proper information about products you mention in your content. This helps Google understand and maybe show these products in the carousel.
- Be Clear About Products: When you talk about products, use full names and explain why they matter to your topic.
- Use Good Images: Make sure your product images look nice and have good descriptions.
- Write Relevant Content: Create content that naturally includes relevant products in a way that helps your readers.
The Bigger Picture
This new carousel is part of Google’s plan to make search results more helpful. It’s like other new features they’re trying out, such as expandable snippets and the “Most Mentioned Places” carousel for local searches.
As search keeps changing, it’s important to stay informed to keep your website visible. At Sojourn Digital, we keep track of these changes to make sure our clients’ websites stay at the top of search results.
Wrapping Up
The “Mentioned Products” carousel is still being tested, but it shows how Google wants to make search results more useful. For website owners, this means it’s more important than ever to create good content that helps both users and search engines.
We’re here to help you understand these changes and make your website better. Stay tuned for more updates on how search is changing.
