SMS Text Marketing Services
Send Great Messages at the Right Time and Make Your Brand More Popular!
Having trouble reaching your customers? Get closer to your audience with Sojourn Digital’s smart SMS and MMS messaging.
We work with Klaviyo, using the best tools for sending quick messages and checking how well they do. Add SMS/MMS to your online efforts and make a real connection with your customers.
What Is SMS Marketing?
Get Messages to Your Customers Fast!
Even though there’s lots of tech out there, people want real, human chats. Texting is a good and cheap way to chat with your current customers and get new ones. It’s all about sending short, personal messages to people who want them.
What’s the Rule for SMS Marketing?
Before you send marketing texts, people have to say it’s okay. They can do this by entering contests, signing up online, or texting a special word. Without this okay, sending marketing texts isn’t nice and isn’t allowed.
What Rules Must We Follow in the U.S.?
Texting for marketing has rules, like emails and phone calls. These rules change in different countries. In the U.S., the rules for marketing texts come from the Telephone Consumer Protection Act (TCPA).
To follow these rules, businesses must:
- Check the age of the person getting the text.
- Make sure the person has given a written okay.
- Tell people why they’re getting texts.
- Say how many texts they might get in a week or month.
- Tell them about any fees.
- Show how to stop getting texts.
- Not send texts about some bad things (like hate or violence).
- Only text during working hours.
What Happens if You Break the Rules?
Texting rules are getting stricter because of spam and privacy worries. If you break the rules, you can get big fines. Each mistake can cost up to $500 or even $1,500 if it was on purpose. Many mistakes can lead to huge fines.
Keep safe from these fines! Trust Sojourn Digital, a top SMS marketing company, to follow all the rules.
Sojourn Digital Makes Sure Your SMS Marketing Follows the Rules
Sojourn Digital is a trusted name for texting services. We help businesses of all kinds use SMS marketing to get more customers and make them happy. Our texting has helped many companies get known and liked better – we can do that for you too!
Work with us, and let’s use SMS to make your brand shine!
How Does Texting for Marketing Work?
Build a Big List of People Who Want Your Texts!
Businesses choose text marketing for lots of reasons. One big reason is that it doesn’t need the internet. Texting is a key part of using both online and offline ways to talk to people and get them to buy.
Using many ways, like online and offline, to reach people is called omnichannel marketing. Adding texting to this mix makes sure your brand talks to people in a smooth, united way, from start to end.
Mostly, businesses use texts to send important news quickly, like special deals or updates, but only to people who said it’s okay to text them. Now, many places use texting for more than just selling:
- Getting reviews
- Asking people to rate something
- Talking inside a company
- Sharing news or articles
- Reminding about appointments
No matter the reason, using a good text marketing tool is a great way to talk to the people you want, quickly and easily.
4 Easy Steps to Win at Text Marketing
1. Pick the Right Texting Tool for Your Business There are many tools out there to send texts. We like using Klaviyo because it works great and has nice features. But remember, using Klaviyo might cost a bit extra on top of our service fees.
2. Get a Short Phone Number (Short Code) A short code is a tiny phone number, like 5 or 6 numbers long. It helps send lots of texts super fast. You can rent one that’s random for $500 a month or pick your own special number for $1,000 a month. Klaviyo can also let you text from toll-free numbers or use letters in the UK.
3. Make Sure People Said “Yes” to Your Texts You can’t just text anyone. They have to say it’s okay first. We’ll check your list of phone numbers to make sure everyone said “yes” to getting texts. This keeps everything legal and above board.
4. Write a Good Text and See How It Does You can use templates to make sending lots of texts easy. These templates can even add the person’s name to make it personal. Just remember, keep it short (160 characters max) and sweet. Maybe add a link they can click. After sending, see how well your text did and think about ways to do even better next time!
The Value of SMS Marketing Explained
1. Build Strong Relationships Through Texts SMS marketing lets you send messages that feel personal and timely, deepening your connection with customers. In today’s competitive business scene, it’s vital to stay ahead and SMS marketing helps you do just that.
Here’s why SMS marketing matters:
2. Speedy Deliveries 🚀
- Your text messages zoom straight to your audience in an instant. Perfect for flash sales or important updates, ensuring your news gets noticed right away.
3. Personal Chats with Customers 📱
- About 3 out of 4 people are cool with company texts they’ve signed up for. Plus, 70% of them feel SMS grabs their attention effectively. With SMS, you’re not just broadcasting; you’re having a conversation.
4. Most People Open Texts 📩
- Texts have a whopping 98% open rate. Typically, people reply within a minute and a half. So, when you want to be seen and heard, SMS is your go-to.
5. Everyone Has a Phone 🌍
- A massive 97% of Americans have cellphones. This means almost everyone can be reached via text, regardless of your business size or audience.
6. Track Your Success 📊
- Modern SMS tools help you see how well your messages are doing. Key stats like growth rate, click rates, and subscriber costs offer insights. With SMS, you know exactly how you’re doing and where to improve.
7. Boost Your Earnings 💰
- Turns out, people are more inclined to tap on a text link than an email one. About a third of text receivers act on SMS prompts, with nearly half making a purchase. Done right, SMS can give your revenue a real boost.
In essence, if you’re looking to engage customers and grow your revenue, SMS marketing is a smart and effective tool in your arsenal.
How Sojourn Connects With Your Customers With SMS Marketing
Personalize Your Customer Experiences
At Sojourn Digital Marketing Agency, our approach is rooted in understanding the distinct needs of our clients and their audience. Recognizing that each brand has its unique essence and story, our text marketing services are tailored to resonate with that uniqueness.
We Get to Know Your Brand 🧠
Engagement begins with understanding. We delve deep into your brand’s ethos, values, and objectives. This foundational knowledge allows us to craft SMS campaigns that echo your brand’s voice and message, ensuring genuine connections with your audience.
We Implement Text Marketing Best Practices 📝
Our commitment to excellence drives us to employ only the best practices in SMS marketing. While we provide guidance on content creation, our team of experts ensures that every message sent is optimized for maximum impact and relevance. And, just as the best times stated by SMSGlobal suggest, we time our messages for when they’re most likely to be seen and engaged with.
Spam isn’t just a “no-can-do” for Sojourn; it’s anathema to our principles. Our reputation as a reliable text marketing agency stems from our strict adherence to guidelines and regulations that govern SMS marketing.
We Monitor Your SMS Campaign Performance 📊
Partnering with top-tier platforms like Klaviyo, we ensure that every SMS campaign is not just dispatched but is also meticulously tracked. By monitoring key metrics—click rates, conversion rates, revenue per recipient, and more—we provide actionable insights. This data-driven approach helps us refine strategies, ensuring continual improvement and growth in every subsequent campaign.
Feedback Loop and Continuous Improvement 🔄
We believe that the journey doesn’t end with the dispatch of a campaign. Regular feedback sessions allow us to glean insights directly from you, ensuring that our strategies are always aligned with your evolving goals and audience preferences.
Building Relationships, Not Just Campaigns 🤝
Every message is an opportunity to deepen the bond with your customers. At Sojourn, we prioritize relationship-building, ensuring every SMS serves as a touchpoint that reminds your customers of the value and care your brand brings to their lives.
Geofencing Marketing: A Deeper Dive 🌍
Imagine drawing an invisible boundary around a specific location – like your store, a competitor’s store, or even a major event related to your industry. Whenever a user with a mobile device enters or exits this boundary, a pre-set action is triggered, such as sending a targeted SMS, displaying a push notification, or even showing an ad within an app. That’s the magic of geofencing marketing!
How Geofencing Marketing Works 📍
- Establish a Geofence: This virtual boundary can be as broad as an entire city or as narrow as a single block.
- Monitor Entry and Exit: Mobile devices entering or leaving the set boundary are automatically detected.
- Trigger an Action: As soon as a device is detected within the geofence, a pre-determined action, like an SMS, is set off.
Benefits of Geofencing Marketing ✅
- Precision Marketing: Target potential customers precisely when they are in or around a location that’s relevant to your business.
- Highly Relevant Messaging: Deliver promotions or information that’s highly pertinent, increasing the likelihood of engagement.
- Competitive Edge: Send promotional deals or messages to a user when they are near a competitor’s location.
- Real-Time Analytics: Gain insights into foot traffic patterns, dwell times, and more.
Applications of Geofencing Marketing 📲
- Retail: Offer special discounts to shoppers when they are near or inside your store.
- Events: Send reminders or information to attendees at a concert, sports game, or convention.
- Real Estate: Notify potential homebuyers about open houses when they’re in a specific neighborhood.
- Travel and Hospitality: Welcome tourists with exclusive deals as they arrive at an airport, hotel, or popular tourist spot.
Integrating Geofencing with SMS Marketing 📩
When combined with SMS, geofencing becomes even more powerful. The immediacy of SMS ensures that your message is seen and acted upon swiftly. This combo can be invaluable for flash sales, instant discounts, or limited-time offers.
While geofencing is a powerful tool in the modern marketer’s toolkit, it’s crucial to use it judiciously. As always, respecting user privacy and ensuring you’re providing value with every message is key to maintaining trust and loyalty with your customers.
Understanding Geofencing Mobile Advertising 🌍
In today’s digital age, where everyone is connected through their mobile devices, businesses have the unique opportunity to engage their target audience in real-time, based on their location. Enter geofencing mobile advertising – a precise, location-based marketing strategy that allows businesses to communicate with potential customers in a hyper-targeted manner.
The Mechanics of Geofencing Mobile Advertising 📍
Let’s break down the process to understand it better:
1. Create a Geofence
The first step involves defining a virtual boundary around a specific geographical area. This boundary can range from broad, like an entire neighborhood, to very specific, such as around your store or even a particular aisle within your store.
2. Obtain Permissions 🔒
Before you can send any location-based advertisements or promotions, you need explicit consent from the user. This is not only for ethical reasons but also to comply with various data protection regulations. Users should know that their location will be used for advertising purposes and have the option to opt-out.
3. Monitor the Geofence 📡
Once the geofence is set and permissions are obtained, it’s all about monitoring. Modern smartphones come equipped with GPS capabilities that make it possible to detect when a device (and by extension, its user) enters or exits the defined geofence.
4. Trigger the Advertisement 📲
The moment a user (who has given permission) enters the geofence, the system automatically triggers a predefined action. This can be an SMS with a special discount, a push notification about a sale, or even an in-app advertisement about an ongoing event.
The Power of Timely, Relevant Messaging ⏰
Imagine walking near a cafe and immediately receiving an SMS offering a discount on your favorite beverage. The immediacy and relevance of such a message significantly increase the chances of conversion. This is the power of geofencing mobile advertising. It offers an unparalleled opportunity to engage potential customers at the right time, in the right place, with the right message.
While the concept might sound futuristic, geofencing mobile advertising is already a reality and is being adopted by businesses across the globe. As with any marketing strategy, the key lies in understanding your target audience, respecting their privacy, and offering genuine value through your messages.
Mastering Geofencing in Text Marketing 🌐📲
Diving Deep into MMS Messaging 🎥
In an ever-evolving digital landscape, businesses are always on the hunt for innovative ways to capture their audience’s attention. That’s where MMS marketing steps in, adding a new dimension to traditional text marketing.
1. MMS Defined
Multimedia Messaging Service, abbreviated as MMS, allows users to send not just text, but also rich media such as images, videos, and audio clips to their recipients. In simple terms, while SMS is akin to plain text emails, MMS is like those with embedded multimedia.
2. The Power of Visual Storytelling 🖼️
Human beings are visual creatures. We process visual information faster and tend to remember it longer. MMS takes advantage of this by allowing businesses to share their brand story through engaging visuals or compelling audio, making it a more dynamic and impactful form of communication.
3. Versatility at Its Best
From showcasing a new product through a quick video clip, sending a virtual tour of a property in the real estate sector, to sharing heartwarming testimonials or success stories in the form of images or audio clips – the possibilities with MMS are virtually endless.
4. Enhanced Engagement
MMS messages typically see higher engagement rates compared to plain text messages. A vibrant image or a catchy tune can leave a lasting impression, leading to better recall and higher conversion rates.
5. Incorporating MMS into Your Strategy
While MMS offers numerous advantages, it’s essential to incorporate it wisely into your marketing mix. Ensure that the multimedia aligns with your brand voice, is optimized for mobile viewing, and always adds value to the recipient.
In an era where standing out in the crowded digital space is paramount, MMS offers a refreshing and potent tool to achieve just that. As more brands recognize its potential, MMS is poised to become an indispensable part of the modern marketing toolkit.
Understanding MMS Marketing: How Visuals Enhance Engagement 🖼️
MMS (Multimedia Messaging Service) marketing, as opposed to its text-only counterpart (SMS), provides a unique avenue for businesses to captivate their audience in a more immersive way. Let’s delve into the core aspects of MMS marketing:
1. More Room for Creativity 📝 Unlike the character restrictions of SMS, MMS marketing doesn’t bind you with a strict limit. This freedom allows brands to craft more descriptive and compelling messages.
2. Rich Media for Better Engagement 🎥 An MMS doesn’t just have to be a picture. It can be a video, an audio clip, or even an animated GIF. This diverse range of content options ensures that brands can constantly refresh their messaging approach to keep their audience intrigued.
3. Make Bold First Impressions 🌟 MMS marketing has a special feature – the subject line. This bolded text immediately grabs the recipient’s attention, making it a crucial element for setting the tone of your message.
4. Investment for Quality 🌐 Though MMS marketing might cost more than standard text messaging, it’s an investment in enhanced engagement. The visual appeal and versatility of MMS messages often result in higher engagement rates, making it a worthy expenditure for many businesses.
Incorporating MMS into your marketing strategy can be a game-changer, offering a richer, more dynamic way to communicate with your audience. Ready to elevate your brand communication? Dive into the world of MMS marketing.
SMS vs. Email: Deciphering the Marketing Code for Your Business 📊
Both SMS and Email marketing have proven their mettle in the digital marketing space. However, the preference for one over the other often boils down to the business type, audience demographics, and the intended message. Here’s a side-by-side comparison to help you determine which suits your needs best:
1. Speed & Accessibility 🚀 SMS: Almost instantaneous delivery with a staggering 98% open rate, usually within the first 3 minutes. Email: Requires an internet connection. Open rates vary by industry but typically hover around 20%.
2. Content Length & Flexibility 📝 SMS: Limited to 160 characters, it’s short and to the point. Email: Allows for more comprehensive content, including images, videos, and links, which can be particularly useful for newsletters and detailed promotions.
3. Engagement & Personalization 💬 SMS: Offers a more personal touch, often resulting in immediate action or response. Email: Can be highly personalized with the help of ESPs and segmented lists, but may not elicit as immediate a response as SMS.
4. Cost & ROI 💰 SMS: Typically costs more per message than email but has higher open rates. Email: Cost-effective, especially for businesses with large mailing lists, but might have lower open rates and engagement.
5. Platform Dependency 📱💻 SMS: Direct to mobile phone, no apps or internet needed. Email: Requires an email client and often an internet connection.
6. Longevity & Reference 📅 SMS: Typically read once and then discarded or overlooked. Email: Can be flagged, stored, or categorized for future reference.
7. Audience Demographics 🌐 SMS: Broad audience, including non-internet users. Email: More suitable for an internet-savvy audience and businesses in the tech, e-commerce, and B2B sectors.
In conclusion, the decision between SMS and Email marketing largely depends on your business goals, target audience, and the nature of your message. A balanced approach, integrating both strategies, can offer a more rounded communication plan, catering to a diverse audience and maximizing engagement. Adapt, test, and iterate to find the perfect blend for your brand.
Why Choose Sojourn for Your Text Messaging Needs? 📱
We’re not just any marketing agency. We focus on making sure our clients get the best results. When you choose us for your SMS/MMS marketing, here’s what you get:
1. Rules Matter 🛡️ We Follow the Law: We know the rules about text messaging, and we make sure we follow them. That means you won’t get in trouble with the law.
2. Big or Small, We Do It All 🌐 Messages for Everyone: We can send messages to lots of people at once or just a few. Whatever your business needs, we’ve got you.
3. The Best Tools 🔧 Working with Great Partners: We use really good tools to help send your messages. This makes sure your texts get to the right people at the right time.
4. All in One Place 🏢 Everything You Need: We don’t just send messages. If you need pictures or videos, we can do that too. Our team knows how to do lots of things.
5. Stay in the Know 📊 Monthly Updates: Every month, we’ll tell you how things are going. You’ll know what’s working and what’s not. And we’ll chat about it too.
6. Experts on Your Side 👩💼👨💼 Smart People Helping You: Our team knows a lot about text messaging. They’ll make sure your messages are just right.
Pick us for your text messaging needs, and see how we can help your business grow!
Start SMS/MMS Marketing in Simple Steps! 📱
Jumping into SMS/MMS marketing? We make it super easy. With Thrive, follow these simple steps:
1. Let’s Chat! 🗣️ Reach Out: Dial 866.908.4748 or fill our online form. We’ll set up a chat with our text pros. We’ll listen to what you want and see how we can help.
2. Custom Messages Just For You 📩 Tailored Plans: Our team crafts a unique plan that fits your brand. Once you give the green light, we set things in motion and kick off your text campaign.
3. See Real Results 💡 Sit Back and Watch: Focus on your other tasks and let us do the texting magic. With our service, your messages land at the perfect time, helping your business shine.
So, why wait? Dive into SMS/MMS marketing and see your brand grow! 🚀