Search Engine Optimization
Nonprofits, Registered Charities, Social Enterprises, & Philanthropic Companies
Is your organization struggling to gain visibility on search engines? Sojourn Digital understands the unique needs of nonprofits, registered charities, social enterprises, and philanthropic companies like yours, and we can help you develop an effective search strategy to improve your online presence.
We specialize in providing SEO services to organizations with a social goal. With our years of experience, we have helped numerous nonprofits, registered charities, social enterprises, and philanthropic companies achieve meaningful results with their organic traffic.
Increase the online visibility of your brand by making your website easier to find for both people and search engines. Stay ahead of the competition and ensure your website ranks high in search results with our proven SEO approach.
What is SEO?
SEO, which stands for Search Engine Optimization, is the ongoing process of ensuring your website is easily discoverable in organic search results (e.g., Google, Bing, Yahoo, etc.).
While SEO involves many technical elements, at its core, it is simply good marketing applied online. A strong SEO strategy focuses on building a technically sound, user-friendly website, creating quality content, and effectively engaging with your target audience online.
Why is SEO so important?
As search engines like Google and others update their algorithms, SEO has become more complex. The days of quick-fix tricks like keyword stuffing meta tags are long gone.
Competition for the top spots on search engine result pages is intense. SEO is no longer just a “nice to have”; it is a necessity. Success comes to those who view SEO as an integral part of their ongoing marketing strategy, rather than a one-time project.
SEO not only impacts the amount of traffic you receive from search engines but also influences the performance of your online advertising efforts. When search algorithms have to decide which ad to display when two competitors have the same budget, preference is given to the advertiser with a stronger organic website presence.
While many organizations allocate a significant portion of their budget to social media promotion, the majority of website traffic actually comes from organic search engine results. Neglecting SEO puts you at risk of competitors occupying the search engine real estate you desire. Overall, SEO enhances the value of your digital marketing strategy by making it easier for potential supporters to find your organization online.
Our SEO Services
Sojourn Digital offers a wide range of SEO services tailored specifically to nonprofits, registered charities, social enterprises, and philanthropic companies. We guide our clients through every phase of the SEO process, which often includes:
- Conducting a comprehensive website audit
- Performing thorough keyword research
- Creating compelling content and optimizing on-page elements
- Developing customized SEO strategies
- Providing monthly reporting
- Offering ongoing management and support
We also provide SEO consulting services to organizations in the process of redesigning or developing a new website. Our ongoing management tactics are based on a combination of baseline health checks and tailored strategies for continuous improvement.
Our SEO packages are fully customizable to meet the unique needs and budgets of your organization. Whether you require a one-time SEO audit or a long-term partnership involving full SEO management, we can tailor our services to your requirements.
Search Engine Optimization for Social Impact
Local search is particularly important for organizations that rely on foot traffic. Local pack search rankings influence where your results appear in mobile searches and Google Map searches. With our SEO expertise, our clients frequently rank in the top 5 search engine results for their target areas.
Learn more about each section of our SEO services below:
We prefer to begin our SEO partnership with a full SEO audit. This involves conducting a thorough site “health check” from a technical perspective, where we identify barriers that exist on and off-site. It provides a clear baseline understanding of where to start improving your site’s technical foundations, content, and online presence.
We then provide comprehensive findings and recommendations, so you know exactly how you can improve your website and search presence. This SEO strategy can be executed by your internal marketing team or through Sojourn Digital’s ongoing services. Either way, it provides a perfect overview that offers clear direction for online, organic success.
Content Strategy & Optimization
Quality content is essential for search engine success. After all, content is the reason search engines exist—to provide valuable information that answers people’s questions. If your website doesn’t include valuable content, you will struggle to appear in search results.
We begin the process with keyword research to drive our content strategy based on data. This information tells us what people are searching for and helps identify any gaps between your organization and your target audience. A robust content strategy is a vital piece of any digital marketing strategy. We audit your online presence, identify communication opportunities, and provide actionable tactics to connect you with your audience effectively.
Working with our experienced copywriters, we create web content that clearly communicates your organization’s voice, key messages, products and services, and calls to action. Our content strategies may include refreshing existing pages and creating new ones. Additionally, we can add blogs, case studies, and whitepapers for ongoing content marketing. This high-quality content helps build web authority, drive traffic, engagement, and leads.
The final step is content optimization. Our SEO specialists implement best practices to ensure your web content is visible to search engines. Content optimization ensures your site is shown to relevant audiences when they search for terms related to your organization.
Website Development Consultation
Website development or redevelopment and SEO go hand in hand. The earlier the two are connected, the more optimal and streamlined the process becomes. When creating a website, it is essential to consider design, user experience, search engine optimization, and more. Proper planning and consideration beforehand lead to a successful launch with fewer setbacks and clean-up afterward.
We collaborate with top web developers to help our clients build beautiful, search-friendly websites that perform well. Before launch, our SEO experts review sitemaps, wireframes, design mockups, and development sites. This review allows us to provide data-driven recommendations, ensuring your site performs its best in search results. Lastly, we perform a post-launch check to ensure everything is running smoothly after the site launch.
As our founder often says, “Why plan a party and not send out any invites?” At Sojourn Digital, we make sure your website investment is worthwhile.
Using multiple web analytics tools, we track the organic search performance of your website and provide monthly reports to help you make better marketing decisions. Our focus goes beyond simply assessing where you rank in search engines; we delve into the results generated by organic search users.
Want to know if your SEO efforts are actually working for your organization’s website? We use tools like Google Analytics, Google Search Console, and others to assess key performance indicators and understand how your website performs. Most importantly, we evaluate organic traffic behavior to determine if users are taking the actions you want them to on your site. The results are captured in reports and communicated to you by a dedicated account manager during a monthly meeting.
Ongoing SEO Management
Ongoing SEO management means our SEO experts are constantly monitoring your site’s health and ensuring it stays up-to-date with the latest developments in search. Your Account Manager will meet with you monthly to review our detailed recommendations for driving continuous SEO improvement.
Choose Sojourn Digital for your organization’s SEO needs and let us help you increase your online visibility, attract more supporters, and achieve your social goals.