Pay Per Click (PPC)
As we journey through the continuously evolving digital ecosystem, the proliferation of websites is a testament to our technologically-driven era. From grassroots nonprofits to registered charities, from social enterprises to philanthropic companies like Sojourn Digital, the internet has become a sprawling canvas for all. It provides a diverse range of avenues for digital advocacy and fundraising, propelling the mission of social good to all corners of the globe. However, with these abundant opportunities come formidable challenges.
Despite a plethora of digital marketing tools and channels, some socially-driven organizations remain unseen to their potential supporters. This, in turn, slows down the progression of their online advocacy and fundraising efforts.
Pay Per Click Marketing For Social Good
Primary challenges faced by social sector organizations online:
- Increased competition
- Rise of ad blockers
- Strict industry regulations
- Evolving supporter demands
- High digital ad expenditure
- Changing market standards
- Unreachable audiences
- The world of social media marketing, too, poses a considerable challenge for many organizations.
- Previously, social media platforms offered a cost-effective channel to reach millions of supporters worldwide. But with time, these platforms have implemented regulations that demand higher investment to make your content visible to the ideal audience. Not all organizations have the capacity or resources to sustain large-scale social media campaigns.
In addition to website development and social media marketing, search engine optimization (SEO) is another critical component of gaining broader exposure for your cause. However, the caveat with SEO and other online marketing strategies is the significant amount of time, effort, and funds they require before yielding tangible results.
If you seek an immediate campaign boost and swift return on investment (ROI), pay per click advertising can be a beneficial choice. Paid search marketing is a quick win.
SEO vs. PPC: Which is the Appropriate Strategy for Your Cause?
Understanding your target demographics and analyzing their online behavior is crucial to deciding whether PPC, organic search, or a blend of these digital marketing strategies, suits your organization best.
SEO: SEARCH ENGINE OPTIMIZATION
SEO is an effective way to build your organic traffic, raise brand awareness, establish online credibility, and earn supporter trust. Many SEO firms will tell you that it takes at least four to six months to start witnessing results from your SEO campaign. And the research supports that even the best-performing web pages require two to six months to rank in the top 10.
SEO is a long-term strategy, and many marketers who rely heavily on organic search may struggle to reach their advocacy goals within their set timeline. If you’re in search of an online marketing approach offering total control, flexibility, and immediate results, pay per click marketing could be your solution.
The worth of pay per click advertising has been proven over the years – as one of the most efficient and cost-effective online marketing strategies. PPC advertising with channels like: Google Ads, Bing Ads, TikTok Ads and others – enables organizations to control their ad spend and present their cause to the right audience at the right time and place.
Pay per click marketing offers laser-targeted visibility, which expedites supporters’ engagement journey and boosts your conversion rate.
Ideally, a blend of SEO and PPC advertising strategies can drive targeted results most effectively. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic, and provide long-term traction. However, if you have a brief window to promote your cause and make an impact on your audience, pay per click internet marketing could be your best option.
Leverage PPC Marketing and Seize Search Opportunities
Sojourn Digital is a trusted leader in pay per click internet marketing. Our pay per click advertising organization collaborates with various social sector stakeholders and marketing professionals to increase leads, grow awareness, and achieve their goals.
Over the years, Sojourn Digital has gained deep insights into how PPC works effectively for different stakeholders and what is required to ensure online success. If you’re unsure whether pay per click is the right advertising model for your organization, Sojourn Digital is here to assist.
Take Advantage of PPC Marketing
Understand what PPC is and explore the myriad ways pay per click advertising can propel your cause to new heights. Launch your pay per click campaign today with assistance from Sojourn Digital’s pay per click internet marketing experts.
Expand Your Cause With Optimized Paid Search Campaigns
Our pay per click management agency employs strategic keyword research tools and implements proven web marketing solutions that drive traffic to your site, increase conversions and ensure positive ROI. We handle everything from PPC set-up and optimization to monitoring and reporting.
A Proven, ROI-Driven Approach
When you choose Sojourn Digital, you’re choosing a partner dedicated to your success. Our pay per click management firm follows a systematic approach to ensure every PPC campaign we handle reaps profitable results:
Understand the Business Objectives
Before launching your pay per click campaign, our PPC experts sit down with you to understand your unique needs and goals. This stage is crucial in aligning your PPC ads with your business objectives and developing strategies that match your budget and target audience.
Perform Comprehensive Keyword Research
We utilize premium keyword research tools to analyze your industry landscape and identify high-performing keywords that align with your brand message. Our PPC agency also monitors your competitors’ PPC ads to determine the best approach to outrank them.
Create Engaging Ad Copies
Our pay per click internet marketing specialists craft compelling ad copies that captivate your audience’s attention and drive them to your landing page. We test various PPC ads to see which ones perform best and ensure your ad message aligns with your landing page content.
Implement PPC Ad Tracking
We use advanced analytics tools to measure your PPC campaign’s performance. By keeping track of your ad clicks, impressions and conversions, our pay per click advertising agency can quickly determine whether your ads are providing the best possible ROI and adjust strategies as needed.
Provide PPC Reporting
Our pay per click internet marketing firm provides you with detailed monthly PPC reports. This gives you a clear insight into where your marketing budget is going, how your pay per click ads are performing and what we are doing to improve your results.
Choose Sojourn Digital
Let Sojourn Digital handle your pay per click marketing. With our pay per click advertising firm, you don’t need to spend countless hours trying to manage your PPC campaigns. Contact us today and let us help you generate more leads and conversions through PPC marketing.
Our PPC reports provide you with a clear view of how your marketing budget is being used, the performance of your ads, and the strategies we implement to improve your results.
With Sojourn Digital, you don’t need to spend hours managing your pay per click campaigns. Our experienced team will help you get the most out of your marketing budget and generate more leads and conversions through efficient PPC marketing.
Contact us today and let us help you reach your goals.