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Generative Engine Optimization (GEO)
Everyday, chatbots like ChatGPT are gaining more advantage over Google's traditional search. Create and carry out plans to boost brand mentions on the top five platforms: ChatGPT, SearchGPT, Google's Gemini, AI Mode, and Perplexity.
Guiding you from hidden to highly recommended across ChatGPT, SearchGPT, Gemini, AI Mode, and Perplexity. Building positive market sentiment, so your brand naturally rises in AI-powered recommendations.
Why GEO Matters
As more people turn to AI-powered agents—ChatGPT, Gemini, Perplexity, AI Mode—for quick answers, your website needs to stand out not just in Google, but in the AI “overview” itself. GEO is the practice of shaping your content so AI models cite and recommend your brand, even when users never click through to a link.
Our GEO Approach
- GEO Audit & Strategy
- Content Calibration
- Technical GEO
- Authority & Sentiment Signals
- Ongoing Stewardship & Reporting
1. GEO Audit & Strategy
We start by mapping how AI agents see your site:
Review how passages from your pages may be chunked, cited, or bypassed in AI overviews
Identify gaps in factual clarity, E-E-A-T signals, and brand sentiment data
Lay out a step-by-step plan for improving passage-level authority
2. Content Calibration
AI rewards short, precise passages that support an answer. We help you:
Break long articles into AI-friendly “answer blocks”
Anchor each block with clear facts, dates, and sources
Add E-E-A-T enhancements—author bios, citations, case studies—so AI trusts your text
3. Technical GEO
Behind every AI-ready site is rock-solid indexing:
Ensure AI crawlers (e.g., ChatGPT-User, PerplexityBot, GeminiBot) can access your pages
Optimize robots.txt and sitemap.xml for AI and traditional search
Verify Core Web Vitals, mobile rendering, and secure delivery so AI flags your site as reliable
4. Authority & Sentiment Signals
AI models look beyond your site to gauge trust:
Build positive brand sentiment through review campaigns, social listening, and surveys
Earn high-quality backlinks and mentions on third-party platforms
Monitor AI agents’ source lists to track when and where you’re cited
5. Ongoing Stewardship & Reporting
GEO is not a one-and-done fix. We guide you through:
Monthly GEO health checks—passage citations, crawl logs, sentiment shifts
Quarterly strategy sessions—we adjust as AI agents evolve
Transparent reporting—so you see exactly how often AI overviews reference you
Ready to be the brand AI recommends?
Let’s build a GEO strategy that turns your expertise into AI citations—and keeps you top of mind for every AI-powered query.
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