The holiday season is here, and purpose-driven organizations have a chance to boost their sales and fundraising efforts. Digital advertising offers effective ways to connect with supporters who share your values. Here are three practical tips to help you make the most of this important time of year.
1. Create Content That Reflects Your Values
Develop content that speaks to your audience’s beliefs:
- Share stories that highlight the impact of your work
- Create a series of posts or emails focused on giving
- Show how your products or services align with your mission
Remember to use relevant keywords naturally in your content. This helps people find you when they search for organizations like yours online.
2. Use Social Media Ads Wisely
Social media platforms let you reach specific groups of people:
- Use Facebook and Instagram ads to target users interested in causes like yours
- Create visuals that reflect your organization’s identity
- Use ads to reconnect with people who’ve interacted with your content before
Focus on the ‘why’ behind your work in your ads. This helps build a stronger connection with your audience and encourages them to support you.
3. Send Thoughtful Email Campaigns
Email is a direct way to reach your supporters. Here’s how to use it well:
- Group your email list based on how people have supported you before
- Create a series of themed emails leading up to the holidays
- Include clear ways for people to donate or buy
- Make your messages personal
Consider offering special deals to your email subscribers. This can help drive sales and make your supporters feel valued.
Check Your Results
It’s important to see how well your efforts are working. Use tools like Google Analytics to track your website visits and sales. This information helps you improve your approach for future campaigns.
Remember, the key is to stay true to your mission in all your communications. By combining these tips with a genuine commitment to your purpose, you can build meaningful relationships with your supporters and reach your holiday goals.
Ready to improve your holiday digital advertising? We at Sojourn Digital help organizations like yours reach their goals through tailored marketing strategies.
